FILA vs NIKE Which Performs Better?

FILA and Nike are two of the most well-known and respected athletic apparel brands in the world. Both companies have a strong presence in the global market and have experienced significant growth in recent years. With their focus on innovative design, quality products, and strong marketing strategies, FILA and Nike have been able to attract a loyal customer base. Investors interested in the athletic apparel sector may want to compare the performance of FILA and Nike stocks to make informed investment decisions.

FILA or NIKE?

When comparing FILA and NIKE, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between FILA and NIKE.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. FILA has a dividend yield of 2.87%, while NIKE has a dividend yield of 2.42%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. FILA reports a 5-year dividend growth of 85.22% year and a payout ratio of 71.30%. On the other hand, NIKE reports a 5-year dividend growth of 11.13% year and a payout ratio of 41.56%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with FILA P/E ratio at 19.68 and NIKE's P/E ratio at 21.64. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. FILA P/B ratio is 1.12 while NIKE's P/B ratio is 8.23.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, FILA has seen a 5-year revenue growth of 0.38%, while NIKE's is 0.47%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with FILA's ROE at 5.89% and NIKE's ROE at 37.37%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are ₩37850.00 for FILA and $76.10 for NIKE. Over the past year, FILA's prices ranged from ₩36400.00 to ₩44950.00, with a yearly change of 23.49%. NIKE's prices fluctuated between $70.75 and $123.39, with a yearly change of 74.40%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.