FILA vs ASICS Which Is a Smarter Choice?

FILA and ASICS are two prominent companies in the athletic footwear and apparel industry, both known for their high-quality products and strong brand presence. Investors often compare these two stocks due to their similar target markets, but each company has its own unique strengths and weaknesses. FILA has seen strong growth in recent years, while ASICS has a long-standing reputation for durability and performance. Understanding the key differences between the two stocks can help investors make informed decisions in their portfolio.

FILA or ASICS?

When comparing FILA and ASICS, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between FILA and ASICS.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. FILA has a dividend yield of 2.87%, while ASICS has a dividend yield of 0.01%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. FILA reports a 5-year dividend growth of 85.22% year and a payout ratio of 71.30%. On the other hand, ASICS reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with FILA P/E ratio at 19.68 and ASICS's P/E ratio at 37.46. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. FILA P/B ratio is 1.12 while ASICS's P/B ratio is 7.89.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, FILA has seen a 5-year revenue growth of 0.38%, while ASICS's is 0.52%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with FILA's ROE at 5.89% and ASICS's ROE at 23.36%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are ₩37850.00 for FILA and $17.72 for ASICS. Over the past year, FILA's prices ranged from ₩36400.00 to ₩44950.00, with a yearly change of 23.49%. ASICS's prices fluctuated between $7.26 and $22.00, with a yearly change of 202.93%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.