Express vs Roku Which Should You Buy?

Express and Roku are two popular technology companies that have seen significant growth in the stock market in recent years. Express is a leading clothing retailer, known for its trendy and affordable fashion offerings. Roku, on the other hand, is a prominent streaming platform that allows users to access a wide range of content. Both companies have experienced ups and downs in the stock market, making them interesting options for investors looking to diversify their portfolios.

Express or Roku?

When comparing Express and Roku, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Express and Roku.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Express has a dividend yield of -%, while Roku has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Express reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, Roku reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Express P/E ratio at 0.02 and Roku's P/E ratio at -64.66. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Express P/B ratio is 0.02 while Roku's P/B ratio is 4.52.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Express has seen a 5-year revenue growth of 0.00%, while Roku's is 2.47%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Express's ROE at 81.57% and Roku's ROE at -7.22%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $0.35 for Express and $73.85 for Roku. Over the past year, Express's prices ranged from $0.35 to $17.84, with a yearly change of 4997.14%. Roku's prices fluctuated between $48.33 and $108.84, with a yearly change of 125.20%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.