Expedia vs Booking Which Is Superior?

Expedia and Booking Holdings are two of the biggest players in the online travel industry, offering a range of services like hotel bookings, flights, car rentals, and vacation packages. Both companies have seen significant growth in recent years as more people turn to online platforms to plan and book their trips. However, they have distinct business models and strategies that set them apart. Expedia focuses on providing a wide selection of options at competitive prices, while Booking is known for its user-friendly interface and seamless booking process. Investors may want to consider factors such as market share, revenue growth, and profitability when comparing Expedia vs Booking stocks.

Expedia or Booking?

When comparing Expedia and Booking, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Expedia and Booking.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Expedia has a dividend yield of -%, while Booking has a dividend yield of 0.67%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Expedia reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, Booking reports a 5-year dividend growth of 0.00% year and a payout ratio of 17.57%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Expedia P/E ratio at 22.25 and Booking's P/E ratio at 34.67. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Expedia P/B ratio is 17.96 while Booking's P/B ratio is -47.80.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Expedia has seen a 5-year revenue growth of 0.18%, while Booking's is 0.93%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Expedia's ROE at 92.08% and Booking's ROE at -136.80%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $182.24 for Expedia and $5216.09 for Booking. Over the past year, Expedia's prices ranged from $107.25 to $192.34, with a yearly change of 79.34%. Booking's prices fluctuated between $3180.00 and $5337.24, with a yearly change of 67.84%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.