Etsy vs Shutterstock Which Is More Attractive?

Etsy and Shutterstock are both popular online marketplaces where artists and creators can sell their products and stock images, respectively. While Etsy focuses on handmade and unique items, Shutterstock offers a wide range of stock photos, videos, illustrations, and music. Both platforms have a global reach and provide opportunities for artists to showcase their work and earn income. However, they cater to different audiences and have distinct business models that appeal to different types of creators.

Etsy or Shutterstock?

When comparing Etsy and Shutterstock, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Etsy and Shutterstock.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Etsy has a dividend yield of -%, while Shutterstock has a dividend yield of 3.72%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Etsy reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, Shutterstock reports a 5-year dividend growth of 0.00% year and a payout ratio of 114.38%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Etsy P/E ratio at 26.24 and Shutterstock's P/E ratio at 31.25. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Etsy P/B ratio is -10.79 while Shutterstock's P/B ratio is 2.17.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Etsy has seen a 5-year revenue growth of 3.72%, while Shutterstock's is 0.37%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Etsy's ROE at -43.01% and Shutterstock's ROE at 6.89%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $57.96 for Etsy and $31.30 for Shutterstock. Over the past year, Etsy's prices ranged from $47.10 to $89.58, with a yearly change of 90.19%. Shutterstock's prices fluctuated between $28.85 and $54.41, with a yearly change of 88.60%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.