EMC vs Fluent Which Is a Better Investment?

EMC Corporation and Fluent Inc. are two prominent companies in the tech industry, both offering innovative solutions in data management and analytics. EMC, a multinational corporation specializing in storage hardware and software, has established a strong presence in the market with its reliable and efficient products. On the other hand, Fluent Inc. is a leading provider of customer acquisition and digital marketing solutions. Both companies have captured the attention of investors looking to capitalize on the growing demand for data-driven technologies.

EMC or Fluent?

When comparing EMC and Fluent, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between EMC and Fluent.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. EMC has a dividend yield of -%, while Fluent has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. EMC reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, Fluent reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with EMC P/E ratio at -2.53 and Fluent's P/E ratio at -1.64. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. EMC P/B ratio is 0.74 while Fluent's P/B ratio is 2.27.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, EMC has seen a 5-year revenue growth of -0.81%, while Fluent's is 0.11%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with EMC's ROE at -32.11% and Fluent's ROE at -100.36%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are ฿0.07 for EMC and $2.62 for Fluent. Over the past year, EMC's prices ranged from ฿0.04 to ฿0.12, with a yearly change of 200.00%. Fluent's prices fluctuated between $2.31 and $4.80, with a yearly change of 107.79%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.