easyJet vs SAS Which Is More Promising?

easyJet and SAS are both major players in the aviation industry, offering flights across Europe and beyond. While easyJet is known for its low-cost model and expansive route network, SAS boasts a strong reputation for quality and reliability. Investors may be drawn to easyJet's potential for rapid growth and profitability, while SAS offers stability and a loyal customer base. Understanding the strengths and weaknesses of each company can help investors make informed decisions when considering their stock options.

easyJet or SAS?

When comparing easyJet and SAS, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between easyJet and SAS.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. easyJet has a dividend yield of 0.77%, while SAS has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. easyJet reports a 5-year dividend growth of 0.00% year and a payout ratio of 9.09%. On the other hand, SAS reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with easyJet P/E ratio at 11.57 and SAS's P/E ratio at -0.00. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. easyJet P/B ratio is 1.46 while SAS's P/B ratio is -0.00.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, easyJet has seen a 5-year revenue growth of -0.28%, while SAS's is -0.79%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with easyJet's ROE at 13.89% and SAS's ROE at 61.55%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $7.37 for easyJet and kr0.00 for SAS. Over the past year, easyJet's prices ranged from $5.22 to $7.46, with a yearly change of 42.91%. SAS's prices fluctuated between kr0.00 and kr0.47, with a yearly change of 17838.46%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.