Eastman Kodak vs Xerox Which Is Superior?

Eastman Kodak and Xerox are two iconic companies in the imaging and printing industry that have seen significant fluctuations in their stock prices over the years. Both companies have faced challenges adapting to the digital age and have experienced periods of growth and decline. Investors have closely monitored the performance of these two companies, as they have both shown potential for growth but also faced obstacles in a rapidly changing market. This analysis will compare the historical performance and future prospects of Eastman Kodak and Xerox stocks.

Eastman Kodak or Xerox?

When comparing Eastman Kodak and Xerox, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Eastman Kodak and Xerox.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Eastman Kodak has a dividend yield of -%, while Xerox has a dividend yield of 11.17%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Eastman Kodak reports a 5-year dividend growth of 0.00% year and a payout ratio of 6.90%. On the other hand, Xerox reports a 5-year dividend growth of 0.00% year and a payout ratio of -10.35%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Eastman Kodak P/E ratio at 7.72 and Xerox's P/E ratio at -0.82. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Eastman Kodak P/B ratio is 0.38 while Xerox's P/B ratio is 0.85.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Eastman Kodak has seen a 5-year revenue growth of -0.55%, while Xerox's is 0.17%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Eastman Kodak's ROE at 4.99% and Xerox's ROE at -59.05%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $5.34 for Eastman Kodak and $8.82 for Xerox. Over the past year, Eastman Kodak's prices ranged from $3.33 to $6.18, with a yearly change of 85.59%. Xerox's prices fluctuated between $8.02 and $19.78, with a yearly change of 146.63%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.