DoubleVerify vs Integral Ad Science

DoubleVerify and Integral Ad Science are both prominent players in the digital advertising verification industry, with their stocks being closely monitored by investors. DoubleVerify (DV) went public in April 2021 and has since seen a steady increase in its stock price, driven by strong financial performance and market demand for ad verification solutions. In contrast, Integral Ad Science (IAS) has been a public company since 2016 and has experienced fluctuations in its stock price, impacted by competition and changes in the advertising landscape. Investors are closely watching how these two companies navigate the evolving advertising ecosystem and adapt to changing market conditions.

DoubleVerify or Integral Ad Science?

When comparing DoubleVerify and Integral Ad Science, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between DoubleVerify and Integral Ad Science.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. DoubleVerify has a dividend yield of -%, while Integral Ad Science has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. DoubleVerify reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, Integral Ad Science reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with DoubleVerify P/E ratio at 48.69 and Integral Ad Science's P/E ratio at 618.36. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. DoubleVerify P/B ratio is 2.69 while Integral Ad Science's P/B ratio is 1.86.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, DoubleVerify has seen a 5-year revenue growth of 4.08%, while Integral Ad Science's is 1.15%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with DoubleVerify's ROE at 5.70% and Integral Ad Science's ROE at 0.31%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $17.23 for DoubleVerify and $10.75 for Integral Ad Science. Over the past year, DoubleVerify's prices ranged from $16.38 to $43.00, with a yearly change of 162.52%. Integral Ad Science's prices fluctuated between $7.98 and $17.53, with a yearly change of 119.67%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.