Digital Turbine vs Trade Desk Which Performs Better?

Digital Turbine and Trade Desk are both companies operating in the digital advertising industry, but they have distinct business models and market positions. Digital Turbine focuses on mobile advertising and app delivery technology, while Trade Desk provides a platform for buying and selling digital ad inventory. Both companies have seen strong growth in recent years, with Digital Turbine benefiting from the increasing use of mobile devices and Trade Desk capitalizing on the shift towards programmatic advertising. Investors looking to capitalize on the digital advertising industry may consider these two stocks for their portfolio.

Digital Turbine or Trade Desk?

When comparing Digital Turbine and Trade Desk, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Digital Turbine and Trade Desk.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Digital Turbine has a dividend yield of -%, while Trade Desk has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Digital Turbine reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, Trade Desk reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Digital Turbine P/E ratio at -0.48 and Trade Desk's P/E ratio at 206.33. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Digital Turbine P/B ratio is 0.79 while Trade Desk's P/B ratio is 24.22.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Digital Turbine has seen a 5-year revenue growth of 5.34%, while Trade Desk's is 2.82%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Digital Turbine's ROE at -115.89% and Trade Desk's ROE at 13.17%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $1.39 for Digital Turbine and $125.13 for Trade Desk. Over the past year, Digital Turbine's prices ranged from $1.39 to $7.33, with a yearly change of 427.34%. Trade Desk's prices fluctuated between $61.48 and $132.65, with a yearly change of 115.78%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.