CTR vs SL Which Offers More Value?

CTR (click-through rate) and SL (stock liquidity) are two important metrics that investors use to evaluate the performance of stocks. CTR represents the percentage of users who click on a specific stock link, while SL measures the ease of buying and selling a stock without causing significant price changes. Both metrics are crucial in determining the attractiveness and reliability of a stock investment. Understanding the correlation between CTR and SL can help investors make more informed decisions in their portfolio management.

CTR or SL?

When comparing CTR and SL, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between CTR and SL.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. CTR has a dividend yield of -%, while SL has a dividend yield of 2.86%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. CTR reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, SL reports a 5-year dividend growth of 17.61% year and a payout ratio of 12.19%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with CTR P/E ratio at 4.76 and SL's P/E ratio at 3.80. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. CTR P/B ratio is 0.24 while SL's P/B ratio is 0.67.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, CTR has seen a 5-year revenue growth of 0.65%, while SL's is 1.22%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with CTR's ROE at 5.24% and SL's ROE at 18.84%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are HK$0.05 for CTR and ₩30850.00 for SL. Over the past year, CTR's prices ranged from HK$0.04 to HK$0.09, with a yearly change of 119.05%. SL's prices fluctuated between ₩29300.00 and ₩47650.00, with a yearly change of 62.63%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.