CTR vs NI Which Should You Buy?

CTR (click-through rate) and NI (net income) stocks are two important measures used in the financial world to evaluate the effectiveness and profitability of investments. While CTR measures the percentage of users who click on an online advertisement, NI stocks represent the net profit generated by a company. Both metrics play a crucial role in assessing the success of marketing campaigns and financial performance of businesses. Understanding the differences and relationship between CTR and NI stocks is essential for investors seeking to make informed decisions in the stock market.

CTR or NI?

When comparing CTR and NI, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between CTR and NI.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. CTR has a dividend yield of -%, while NI has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. CTR reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, NI reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with CTR P/E ratio at 4.17 and NI's P/E ratio at 188.59. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. CTR P/B ratio is 0.21 while NI's P/B ratio is 1.46.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, CTR has seen a 5-year revenue growth of 0.65%, while NI's is 0.82%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with CTR's ROE at 5.24% and NI's ROE at 0.76%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are HK$0.05 for CTR and $16.76 for NI. Over the past year, CTR's prices ranged from HK$0.04 to HK$0.09, with a yearly change of 130.00%. NI's prices fluctuated between $12.71 and $17.24, with a yearly change of 35.64%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.