CTR vs Link Which Outperforms?

When it comes to digital marketing strategies, Click-Through Rate (CTR) and backlinking are two essential components that can significantly impact a brand's online presence and visibility. CTR measures the effectiveness of an advertising campaign by analyzing the percentage of users who click on a specific link or ad. On the other hand, backlinking is the process of acquiring links from other websites to improve a site's search engine ranking. Both tactics play crucial roles in driving traffic and improving conversion rates for businesses seeking to increase their online success.

CTR or Link?

When comparing CTR and Link, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between CTR and Link.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. CTR has a dividend yield of -%, while Link has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. CTR reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, Link reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with CTR P/E ratio at 4.76 and Link's P/E ratio at -1.39. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. CTR P/B ratio is 0.24 while Link's P/B ratio is 3.82.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, CTR has seen a 5-year revenue growth of 0.65%, while Link's is -0.18%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with CTR's ROE at 5.24% and Link's ROE at -117.62%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are HK$0.05 for CTR and HK$0.02 for Link. Over the past year, CTR's prices ranged from HK$0.04 to HK$0.09, with a yearly change of 119.05%. Link's prices fluctuated between HK$0.01 and HK$0.06, with a yearly change of 328.57%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.