CTR vs Clicks Which Is More Profitable?

CTR (Click Through Rate) vs Clicks stocks refers to the comparison between two key metrics used in online advertising and marketing campaigns. CTR measures the percentage of clicks a specific advertisement receives in relation to the number of impressions it generates, while Clicks stocks simply counts the total number of clicks on an ad. Understanding the differences between these two metrics can help businesses to better gauge the effectiveness of their advertising efforts and optimize their strategies for greater success.

CTR or Clicks?

When comparing CTR and Clicks, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between CTR and Clicks.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. CTR has a dividend yield of -%, while Clicks has a dividend yield of 1.78%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. CTR reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, Clicks reports a 5-year dividend growth of 13.79% year and a payout ratio of 64.22%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with CTR P/E ratio at 4.17 and Clicks's P/E ratio at 22.24. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. CTR P/B ratio is 0.21 while Clicks's P/B ratio is 14.94.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, CTR has seen a 5-year revenue growth of 0.65%, while Clicks's is 0.49%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with CTR's ROE at 5.24% and Clicks's ROE at 74.34%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are HK$0.05 for CTR and R39079.00 for Clicks. Over the past year, CTR's prices ranged from HK$0.04 to HK$0.09, with a yearly change of 130.00%. Clicks's prices fluctuated between R27550.00 and R40539.00, with a yearly change of 47.15%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.