Criteo vs Trade Desk Which Is More Favorable?

Criteo and Trade Desk are two leading advertising technology companies, each with their own unique strengths and value propositions in the digital marketing space. Criteo specializes in personalized retargeting and performance marketing solutions, while Trade Desk focuses on programmatic advertising and real-time bidding technology. Both companies have experienced significant growth and success in recent years, attracting the attention of investors looking to capitalize on the growing digital advertising market. In this comparison, we will analyze the key differences and similarities between Criteo and Trade Desk stocks to help investors make informed decisions.

Criteo or Trade Desk?

When comparing Criteo and Trade Desk, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Criteo and Trade Desk.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Criteo has a dividend yield of -%, while Trade Desk has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Criteo reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, Trade Desk reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Criteo P/E ratio at 22.98 and Trade Desk's P/E ratio at 213.08. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Criteo P/B ratio is 2.22 while Trade Desk's P/B ratio is 25.01.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Criteo has seen a 5-year revenue growth of 0.00%, while Trade Desk's is 2.82%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Criteo's ROE at 9.63% and Trade Desk's ROE at 13.17%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $41.67 for Criteo and $132.87 for Trade Desk. Over the past year, Criteo's prices ranged from $23.87 to $49.93, with a yearly change of 109.17%. Trade Desk's prices fluctuated between $61.48 and $141.53, with a yearly change of 130.22%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.