Coupang vs Toto Which Is a Better Investment?

Coupang and Toto are two renowned companies that offer different products and services, making them popular choices for investors looking to diversify their portfolios. Coupang is a leading e-commerce platform in South Korea, known for its fast delivery services and vast product range. On the other hand, Toto is a well-established company in the gambling industry, offering various betting options to customers. Both stocks present unique opportunities for investors, with Coupang focusing on the booming e-commerce sector and Toto on the gambling industry.

Coupang or Toto?

When comparing Coupang and Toto, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Coupang and Toto.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Coupang has a dividend yield of -%, while Toto has a dividend yield of 0.02%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Coupang reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, Toto reports a 5-year dividend growth of 132.90% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Coupang P/E ratio at 41.61 and Toto's P/E ratio at 16.90. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Coupang P/B ratio is 10.24 while Toto's P/B ratio is 1.33.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Coupang has seen a 5-year revenue growth of 4.40%, while Toto's is 0.18%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Coupang's ROE at 25.43% and Toto's ROE at 8.11%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $23.66 for Coupang and $26.04 for Toto. Over the past year, Coupang's prices ranged from $13.51 to $26.91, with a yearly change of 99.19%. Toto's prices fluctuated between $22.57 and $37.75, with a yearly change of 67.26%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.