Coupang vs eBay Which Offers More Value?

Coupang and eBay are two distinct players in the e-commerce industry, each with its own unique strengths and weaknesses. Coupang, a South Korean company, has rapidly grown to become one of the largest e-commerce platforms in the country. On the other hand, eBay is a well-established global marketplace that has been in operation for decades. Both companies have seen fluctuations in their stock prices in recent years, making it an intriguing comparison for investors looking to potentially profit from the e-commerce sector.

Coupang or eBay?

When comparing Coupang and eBay, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Coupang and eBay.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Coupang has a dividend yield of -%, while eBay has a dividend yield of 1.69%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Coupang reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, eBay reports a 5-year dividend growth of 0.00% year and a payout ratio of 26.44%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Coupang P/E ratio at 41.61 and eBay's P/E ratio at 15.39. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Coupang P/B ratio is 10.24 while eBay's P/B ratio is 5.74.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Coupang has seen a 5-year revenue growth of 4.40%, while eBay's is 0.74%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Coupang's ROE at 25.43% and eBay's ROE at 34.22%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $23.66 for Coupang and $63.50 for eBay. Over the past year, Coupang's prices ranged from $13.51 to $26.91, with a yearly change of 99.19%. eBay's prices fluctuated between $40.16 and $67.80, with a yearly change of 68.82%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.