Comcast vs Fluent Which Should You Buy?

Comcast and Fluent are two prominent companies in the media and technology industries. Comcast is a major telecommunications conglomerate offering a range of services such as cable, internet, and phone, while Fluent is a digital marketing platform specializing in customer acquisition and engagement. Both companies have shown strong financial performances and growth potential in recent years, making them attractive options for investors looking to capitalize on the evolving landscape of media and technology.

Comcast or Fluent?

When comparing Comcast and Fluent, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Comcast and Fluent.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Comcast has a dividend yield of 2.83%, while Fluent has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Comcast reports a 5-year dividend growth of 0.00% year and a payout ratio of 32.74%. On the other hand, Fluent reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Comcast P/E ratio at 11.35 and Fluent's P/E ratio at -1.64. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Comcast P/B ratio is 1.94 while Fluent's P/B ratio is 2.27.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Comcast has seen a 5-year revenue growth of 0.41%, while Fluent's is 0.11%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Comcast's ROE at 17.56% and Fluent's ROE at -100.36%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $59.90 for Comcast and $2.62 for Fluent. Over the past year, Comcast's prices ranged from $53.54 to $66.80, with a yearly change of 24.77%. Fluent's prices fluctuated between $2.31 and $4.80, with a yearly change of 107.79%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.