Coca-Cola vs Quarterhill Which Offers More Value?

Coca-Cola and Quarterhill are two companies that operate in very different sectors of the stock market. Coca-Cola is a well-established beverage company with a strong global presence and a history of delivering consistent returns to investors. On the other hand, Quarterhill is a technology company that specializes in acquiring and managing intellectual property assets. Both stocks have their own unique risks and rewards, and investors should carefully consider their investment goals and risk tolerance before choosing between the two.

Coca-Cola or Quarterhill?

When comparing Coca-Cola and Quarterhill, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Coca-Cola and Quarterhill.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Coca-Cola has a dividend yield of 3.8%, while Quarterhill has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Coca-Cola reports a 5-year dividend growth of 3.36% year and a payout ratio of 78.28%. On the other hand, Quarterhill reports a 5-year dividend growth of -20.40% year and a payout ratio of -0.19%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Coca-Cola P/E ratio at 26.17 and Quarterhill's P/E ratio at -6.50. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Coca-Cola P/B ratio is 10.27 while Quarterhill's P/B ratio is 0.95.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Coca-Cola has seen a 5-year revenue growth of 0.31%, while Quarterhill's is 0.90%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Coca-Cola's ROE at 39.75% and Quarterhill's ROE at -14.09%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $63.12 for Coca-Cola and $1.10 for Quarterhill. Over the past year, Coca-Cola's prices ranged from $56.70 to $73.53, with a yearly change of 29.68%. Quarterhill's prices fluctuated between $1.07 and $1.61, with a yearly change of 50.47%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.