Cisco Systems vs WPP

Cisco Systems and WPP are two prominent companies in the tech and advertising industries, respectively. While Cisco Systems focuses on networking hardware, software, and services, WPP specializes in providing advertising, marketing, and communication services. Both companies have had their ups and downs in the stock market, with fluctuations in their stock prices reflecting changes in their respective industries. Investors looking to diversify their portfolio may consider investing in both Cisco Systems and WPP stocks to capitalize on opportunities in the technology and advertising sectors.

Cisco Systems

WPP

Stock Price
Day Low	$53.92
Day High	$54.61

Year Low	$44.50
Year High	$54.61
Yearly Change	22.71%

Revenue
Revenue Per Share	$13.39
5 Year Revenue Growth	0.37%
10 Year Revenue Growth	0.53%

Profit
Gross Profit Margin	0.65%
Operating Profit Margin	0.24%
Net Profit Margin	0.19%

Stock Price
Day Low	$49.47
Day High	$49.95

Year Low	$41.13
Year High	$54.21
Yearly Change	31.80%

Revenue
Revenue Per Share	$17.11
5 Year Revenue Growth	-0.78%
10 Year Revenue Growth	-0.67%

Profit
Gross Profit Margin	0.17%
Operating Profit Margin	0.06%
Net Profit Margin	0.01%

Cisco Systems

WPP

Financial Ratios
P/E ratio	21.06
PEG ratio	-1.46
P/B ratio	4.78
ROE	22.60%

Payout ratio	61.86%
Current ratio	0.91
Quick ratio	0.83
Cash ratio	0.18

Dividend
Dividend Yield	2.94%
5 Year Dividend Yield	3.90%
10 Year Dividend Yield	11.76%
Cisco Systems Dividend History

Financial Ratios
P/E ratio	203.81
PEG ratio	-65.23
P/B ratio	11.80
ROE	5.90%

Payout ratio	313.03%
Current ratio	0.89
Quick ratio	1.11
Cash ratio	0.14

Dividend
Dividend Yield	3.86%
5 Year Dividend Yield	-9.86%
10 Year Dividend Yield	0.49%
WPP Dividend History

Cisco Systems or WPP?

When comparing Cisco Systems and WPP, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Cisco Systems and WPP.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Cisco Systems has a dividend yield of 2.94%, while WPP has a dividend yield of 3.86%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Cisco Systems reports a 5-year dividend growth of 3.90% year and a payout ratio of 61.86%. On the other hand, WPP reports a 5-year dividend growth of -9.86% year and a payout ratio of 313.03%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Cisco Systems P/E ratio at 21.06 and WPP's P/E ratio at 203.81. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Cisco Systems P/B ratio is 4.78 while WPP's P/B ratio is 11.80.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Cisco Systems has seen a 5-year revenue growth of 0.37%, while WPP's is -0.78%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Cisco Systems's ROE at 22.60% and WPP's ROE at 5.90%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $53.92 for Cisco Systems and $49.47 for WPP. Over the past year, Cisco Systems's prices ranged from $44.50 to $54.61, with a yearly change of 22.71%. WPP's prices fluctuated between $41.13 and $54.21, with a yearly change of 31.80%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.