Chubb vs Fluent Which Is More Promising?

Chubb Limited and Fluent Inc. are two companies that operate in different sectors of the financial market. Chubb is a global insurance company with a long history of providing property and casualty insurance products and services. Fluent, on the other hand, is a marketing technology company that specializes in customer acquisition and engagement through digital channels. Both companies have seen significant growth in recent years, attracting investors who are interested in the potential for returns in these respective industries. This article will explore the similarities and differences between Chubb and Fluent stocks, providing insights for investors looking to diversify their portfolios.

Chubb or Fluent?

When comparing Chubb and Fluent, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Chubb and Fluent.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Chubb has a dividend yield of 1.25%, while Fluent has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Chubb reports a 5-year dividend growth of 3.79% year and a payout ratio of 15.49%. On the other hand, Fluent reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Chubb P/E ratio at 12.51 and Fluent's P/E ratio at -1.41. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Chubb P/B ratio is 1.81 while Fluent's P/B ratio is 1.87.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Chubb has seen a 5-year revenue growth of 0.85%, while Fluent's is -0.26%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Chubb's ROE at 14.76% and Fluent's ROE at -130.90%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $283.91 for Chubb and $2.48 for Fluent. Over the past year, Chubb's prices ranged from $238.85 to $302.05, with a yearly change of 26.46%. Fluent's prices fluctuated between $2.31 and $4.30, with a yearly change of 86.15%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.