Celsius vs Monster Beverage Which Is More Favorable?

Celsius Holdings Inc. and Monster Beverage Corporation are two prominent players in the energy drink market, each with its own unique strengths and weaknesses. Celsius has seen significant growth in recent years due to its focus on healthier, performance-enhancing ingredients. In contrast, Monster is known for its wide range of popular energy drink products. Both companies have experienced fluctuations in their stock prices, making them interesting choices for investors looking to capitalize on the ever-growing energy drink industry.

Celsius or Monster Beverage?

When comparing Celsius and Monster Beverage, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Celsius and Monster Beverage.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Celsius has a dividend yield of -%, while Monster Beverage has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Celsius reports a 5-year dividend growth of 0.00% year and a payout ratio of 13.56%. On the other hand, Monster Beverage reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Celsius P/E ratio at 35.23 and Monster Beverage's P/E ratio at 32.22. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Celsius P/B ratio is 16.89 while Monster Beverage's P/B ratio is 8.95.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Celsius has seen a 5-year revenue growth of 15.30%, while Monster Beverage's is 1.00%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Celsius's ROE at 20.74% and Monster Beverage's ROE at 22.57%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $29.32 for Celsius and $52.34 for Monster Beverage. Over the past year, Celsius's prices ranged from $25.23 to $99.62, with a yearly change of 294.85%. Monster Beverage's prices fluctuated between $43.32 and $61.23, with a yearly change of 41.34%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.