CarGurus vs TrueCar Which Should You Buy?

CarGurus and TrueCar are both prominent players in the automotive industry, providing online platforms for car buyers and sellers. Both companies offer a range of services to help consumers find the best deals on vehicles, but they have distinct business models and strategies. CarGurus operates as a marketplace connecting buyers and dealers, while TrueCar partners with dealers to provide pricing transparency. Investors are closely watching these two companies as they compete for market share and navigate the ever-changing landscape of the automotive industry.

CarGurus or TrueCar?

When comparing CarGurus and TrueCar, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between CarGurus and TrueCar.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. CarGurus has a dividend yield of -%, while TrueCar has a dividend yield of 0%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. CarGurus reports a 5-year dividend growth of 0.00% year and a payout ratio of -0.13%. On the other hand, TrueCar reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with CarGurus P/E ratio at -86.01 and TrueCar's P/E ratio at 0.00. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. CarGurus P/B ratio is 7.62 while TrueCar's P/B ratio is 0.00.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, CarGurus has seen a 5-year revenue growth of 0.94%, while TrueCar's is 0.00%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with CarGurus's ROE at -8.08% and TrueCar's ROE at 0.00%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $35.38 for CarGurus and $0.00 for TrueCar. Over the past year, CarGurus's prices ranged from $19.94 to $37.94, with a yearly change of 90.27%. TrueCar's prices fluctuated between $0.00 and $0.00, with a yearly change of 0.00%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.