Campbell Soup vs Kraft Heinz Which Offers More Value?

Campbell Soup and Kraft Heinz are two leading companies in the food industry, known for their iconic brands and long-standing history. Both companies have faced challenges in recent years, with shifting consumer preferences and increasing competition impacting their stock performance. Campbell Soup's stock has seen fluctuation due to changes in management and a focus on revitalizing its brand portfolio, while Kraft Heinz has faced issues with debt and declining sales. Investors are closely monitoring these stocks to see how each company navigates the evolving market landscape.

Campbell Soup or Kraft Heinz?

When comparing Campbell Soup and Kraft Heinz, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Campbell Soup and Kraft Heinz.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Campbell Soup has a dividend yield of 3.44%, while Kraft Heinz has a dividend yield of 5.05%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Campbell Soup reports a 5-year dividend growth of 1.12% year and a payout ratio of 81.13%. On the other hand, Kraft Heinz reports a 5-year dividend growth of -8.54% year and a payout ratio of 141.82%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Campbell Soup P/E ratio at 23.25 and Kraft Heinz's P/E ratio at 27.99. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Campbell Soup P/B ratio is 3.33 while Kraft Heinz's P/B ratio is 0.79.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Campbell Soup has seen a 5-year revenue growth of 0.08%, while Kraft Heinz's is 0.01%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Campbell Soup's ROE at 14.31% and Kraft Heinz's ROE at 2.79%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $42.58 for Campbell Soup and $31.34 for Kraft Heinz. Over the past year, Campbell Soup's prices ranged from $40.26 to $52.81, with a yearly change of 31.17%. Kraft Heinz's prices fluctuated between $30.40 and $38.96, with a yearly change of 28.16%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.