Brinker International vs ADT Which Is More Lucrative?

Brinker International and ADT are two leading companies in the service industry that cater to different markets. Brinker International operates a portfolio of popular restaurant chains, including Chili's Grill & Bar, while ADT is a provider of security and automation solutions for homes and businesses. Both companies have seen fluctuations in their stock prices due to various factors such as consumer trends, economic conditions, and competition. Investors looking to diversify their portfolios may consider analyzing and comparing the performance of these two stocks before making investment decisions.

Brinker International or ADT?

When comparing Brinker International and ADT, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Brinker International and ADT.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Brinker International has a dividend yield of -%, while ADT has a dividend yield of 3.06%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Brinker International reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.11%. On the other hand, ADT reports a 5-year dividend growth of 0.00% year and a payout ratio of 18.54%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Brinker International P/E ratio at 30.76 and ADT's P/E ratio at 7.35. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Brinker International P/B ratio is 452.01 while ADT's P/B ratio is 1.67.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Brinker International has seen a 5-year revenue growth of 0.37%, while ADT's is -0.11%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Brinker International's ROE at -717.00% and ADT's ROE at 23.30%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $126.40 for Brinker International and $7.17 for ADT. Over the past year, Brinker International's prices ranged from $37.25 to $133.82, with a yearly change of 259.25%. ADT's prices fluctuated between $6.02 and $8.25, with a yearly change of 37.04%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.