Braze vs Salesforce Which Is More Lucrative?

Both Braze and Salesforce are prominent players in the booming cloud-based software industry, with each company offering a unique set of services and solutions to their customers. Braze, a customer engagement platform, focuses on helping businesses create personalized, targeted messaging to build strong customer relationships. On the other hand, Salesforce, a leading customer relationship management (CRM) software provider, offers a comprehensive suite of tools for sales, marketing, and customer service. Both companies have seen significant growth in their stock prices in recent years, but each has its own strengths and weaknesses that investors should consider when making investment decisions.

Braze or Salesforce?

When comparing Braze and Salesforce, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Braze and Salesforce.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Braze has a dividend yield of -%, while Salesforce has a dividend yield of 0.47%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Braze reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, Salesforce reports a 5-year dividend growth of 0.00% year and a payout ratio of 13.71%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Braze P/E ratio at -30.81 and Salesforce's P/E ratio at 58.49. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Braze P/B ratio is 7.99 while Salesforce's P/B ratio is 5.72.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Braze has seen a 5-year revenue growth of 2.55%, while Salesforce's is 1.16%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Braze's ROE at -26.56% and Salesforce's ROE at 9.58%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $34.57 for Braze and $325.25 for Salesforce. Over the past year, Braze's prices ranged from $29.18 to $61.53, with a yearly change of 110.86%. Salesforce's prices fluctuated between $211.76 and $344.87, with a yearly change of 62.86%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.