Braze vs Klaviyo Which Should You Buy?

Braze and Klaviyo are two popular platforms in the world of digital marketing and customer engagement. Braze is known for its versatile customer engagement platform, while Klaviyo specializes in email marketing and communication. Both companies have seen steady growth in the stock market in recent years, with investors closely monitoring their performance. As competition between the two intensifies, stockholders are paying close attention to their financial health and market positioning to make informed investment decisions.

Braze or Klaviyo?

When comparing Braze and Klaviyo, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Braze and Klaviyo.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Braze has a dividend yield of -%, while Klaviyo has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Braze reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, Klaviyo reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Braze P/E ratio at -37.03 and Klaviyo's P/E ratio at -230.13. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Braze P/B ratio is 9.28 while Klaviyo's P/B ratio is 10.31.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Braze has seen a 5-year revenue growth of 2.55%, while Klaviyo's is 1.49%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Braze's ROE at -25.63% and Klaviyo's ROE at -4.73%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $40.73 for Braze and $38.97 for Klaviyo. Over the past year, Braze's prices ranged from $29.18 to $61.53, with a yearly change of 110.86%. Klaviyo's prices fluctuated between $21.26 and $41.00, with a yearly change of 92.85%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.