Braze vs HubSpot Which Is More Reliable?

Braze and HubSpot are two companies that operate in the marketing technology sector and have seen significant growth in recent years. Braze, formerly known as Appboy, provides customer engagement and communication solutions for businesses looking to connect with their customers on a more personalized level. HubSpot, on the other hand, offers a comprehensive inbound marketing platform that helps businesses attract, engage, and delight customers. Both companies have experienced fluctuations in their stock prices, with Braze recently going public and HubSpot continuing to innovate and expand its product offerings. Investors interested in the marketing technology sector may want to closely monitor these two stocks for potential investment opportunities.

Braze or HubSpot?

When comparing Braze and HubSpot, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Braze and HubSpot.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Braze has a dividend yield of -%, while HubSpot has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Braze reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, HubSpot reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Braze P/E ratio at -37.03 and HubSpot's P/E ratio at -2655.66. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Braze P/B ratio is 9.28 while HubSpot's P/B ratio is 21.16.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Braze has seen a 5-year revenue growth of 2.55%, while HubSpot's is 2.26%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Braze's ROE at -25.63% and HubSpot's ROE at -0.91%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $40.73 for Braze and $721.21 for HubSpot. Over the past year, Braze's prices ranged from $29.18 to $61.53, with a yearly change of 110.86%. HubSpot's prices fluctuated between $434.84 and $762.47, with a yearly change of 75.34%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.