Booking vs BRT Apartments Which Is More Lucrative?

Booking Holdings (BKNG) and BRT Apartments (BRT) are two companies that operate in very different sectors of the market. Booking Holdings is a global online travel agency that provides booking services for hotels, flights, and other travel-related activities. On the other hand, BRT Apartments is a real estate investment trust that focuses on the ownership and management of multifamily properties. Both companies offer investment opportunities in distinct industries, making them appealing choices for investors seeking exposure to diverse sectors of the market.

Booking or BRT Apartments?

When comparing Booking and BRT Apartments, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Booking and BRT Apartments.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Booking has a dividend yield of 0.7%, while BRT Apartments has a dividend yield of 5.22%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Booking reports a 5-year dividend growth of 0.00% year and a payout ratio of 17.57%. On the other hand, BRT Apartments reports a 5-year dividend growth of 4.56% year and a payout ratio of -196.73%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Booking P/E ratio at 33.00 and BRT Apartments's P/E ratio at -36.01. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Booking P/B ratio is -45.49 while BRT Apartments's P/B ratio is 4.55.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Booking has seen a 5-year revenue growth of 0.93%, while BRT Apartments's is 2.00%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Booking's ROE at -136.80% and BRT Apartments's ROE at -5.12%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $4932.50 for Booking and $18.60 for BRT Apartments. Over the past year, Booking's prices ranged from $3079.50 to $5069.44, with a yearly change of 64.62%. BRT Apartments's prices fluctuated between $15.21 and $20.12, with a yearly change of 32.28%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.