Baozun vs Groupon Which Is More Lucrative?

Baozun and Groupon are two companies operating in the e-commerce sector, but are distinctly different in their business models and target markets. Baozun, a Chinese company, provides comprehensive e-commerce solutions for brands looking to establish an online presence in the lucrative Chinese market. On the other hand, Groupon is known for its daily deals and discount offerings on a range of products and services globally. Both companies have experienced fluctuations in their stock prices, with investors closely monitoring their performance in the competitive e-commerce industry.

Baozun or Groupon?

When comparing Baozun and Groupon, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Baozun and Groupon.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Baozun has a dividend yield of -%, while Groupon has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Baozun reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, Groupon reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Baozun P/E ratio at -3.96 and Groupon's P/E ratio at 16.99. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Baozun P/B ratio is 0.27 while Groupon's P/B ratio is 8.21.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Baozun has seen a 5-year revenue growth of 0.64%, while Groupon's is -0.82%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Baozun's ROE at -6.66% and Groupon's ROE at 95.71%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $2.46 for Baozun and $7.75 for Groupon. Over the past year, Baozun's prices ranged from $1.90 to $4.38, with a yearly change of 130.26%. Groupon's prices fluctuated between $7.75 and $19.56, with a yearly change of 152.22%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.