Baidu vs Jumia Technologies Which Is More Profitable?

Baidu and Jumia Technologies are two vastly different companies in terms of their core businesses and target markets. Baidu, often referred to as the "Google of China," is a leading Chinese technology company focused on internet search, AI, and autonomous driving. Jumia Technologies, on the other hand, is an e-commerce platform operating in Africa. Both companies have experienced fluctuations in their stock prices due to various factors such as market conditions, competition, and regulatory challenges. This comparison aims to provide insights into the performance and potential of these two stocks.

Baidu or Jumia Technologies?

When comparing Baidu and Jumia Technologies, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Baidu and Jumia Technologies.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Baidu has a dividend yield of -%, while Jumia Technologies has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Baidu reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, Jumia Technologies reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Baidu P/E ratio at 8.99 and Jumia Technologies's P/E ratio at -5.48. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Baidu P/B ratio is 0.63 while Jumia Technologies's P/B ratio is 5.18.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Baidu has seen a 5-year revenue growth of 8.97%, while Jumia Technologies's is -0.21%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Baidu's ROE at 7.30% and Jumia Technologies's ROE at -161.50%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $89.26 for Baidu and $4.31 for Jumia Technologies. Over the past year, Baidu's prices ranged from $78.95 to $120.25, with a yearly change of 52.31%. Jumia Technologies's prices fluctuated between $2.88 and $15.04, with a yearly change of 422.22%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.