ATS vs SU Which Is a Better Investment?

ATS (Advanced Trading Systems) and SU (Suncor Energy) are two leading stocks in the financial market that attract the attention of investors looking for potential growth opportunities. While ATS is a technology-driven company known for its innovative trading systems, SU is a major player in the energy sector with a focus on oil and gas production. Both stocks have their strengths and weaknesses, making it important for investors to carefully evaluate their options before making any investment decisions.

ATS or SU?

When comparing ATS and SU, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between ATS and SU.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. ATS has a dividend yield of -%, while SU has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. ATS reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, SU reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with ATS P/E ratio at 34.97 and SU's P/E ratio at 17.19. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. ATS P/B ratio is 2.33 while SU's P/B ratio is 1.86.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, ATS has seen a 5-year revenue growth of 1.30%, while SU's is -0.94%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with ATS's ROE at 7.32% and SU's ROE at 13.36%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $27.94 for ATS and $1.71 for SU. Over the past year, ATS's prices ranged from $24.82 to $44.70, with a yearly change of 80.10%. SU's prices fluctuated between $0.98 and $5.86, with a yearly change of 497.35%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.