Assure vs Synchrony Financial

Assure and Synchrony Financial are both leading companies in the financial sector, known for offering a range of services including insurance and credit services respectively. Assure's stock has shown consistent growth in recent years due to its strong performance in the insurance market. On the other hand, Synchrony Financial's stock has experienced fluctuations but has also seen growth potential with its focus on digital banking and innovative financial solutions. Both companies present interesting investment opportunities for those looking to diversify their portfolio in the financial services sector.

Assure or Synchrony Financial?

When comparing Assure and Synchrony Financial, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Assure and Synchrony Financial.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Assure has a dividend yield of -%, while Synchrony Financial has a dividend yield of 1.88%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Assure reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, Synchrony Financial reports a 5-year dividend growth of 5.92% year and a payout ratio of 15.31%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Assure P/E ratio at -0.05 and Synchrony Financial's P/E ratio at 7.08. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Assure P/B ratio is -0.06 while Synchrony Financial's P/B ratio is 1.37.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Assure has seen a 5-year revenue growth of -1.00%, while Synchrony Financial's is 0.81%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Assure's ROE at 164.41% and Synchrony Financial's ROE at 20.54%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $0.12 for Assure and $53.18 for Synchrony Financial. Over the past year, Assure's prices ranged from $0.12 to $17.64, with a yearly change of 14723.53%. Synchrony Financial's prices fluctuated between $27.30 and $54.78, with a yearly change of 100.70%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.