ASOS vs ICON Which Is More Favorable?

ASOS and Icon are two leading fashion retailers in the market, each offering unique investment opportunities for stockholders. ASOS, a British online retailer, has experienced rapid growth and international expansion, making it a popular choice among investors seeking exposure to the e-commerce sector. On the other hand, Icon, a luxury fashion brand known for its high-end designs, appeals to investors looking for a more exclusive and upscale investment option. Both companies have their own strengths and weaknesses, making them competitive choices for investors looking to diversify their portfolios.

ASOS or ICON?

When comparing ASOS and ICON, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between ASOS and ICON.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. ASOS has a dividend yield of -%, while ICON has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. ASOS reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, ICON reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with ASOS P/E ratio at -1.95 and ICON's P/E ratio at 23.05. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. ASOS P/B ratio is 0.93 while ICON's P/B ratio is 1.76.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, ASOS has seen a 5-year revenue growth of 0.17%, while ICON's is 1.06%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with ASOS's ROE at -43.49% and ICON's ROE at 7.87%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $5.00 for ASOS and $206.19 for ICON. Over the past year, ASOS's prices ranged from $4.11 to $5.89, with a yearly change of 43.31%. ICON's prices fluctuated between $183.38 and $347.72, with a yearly change of 89.62%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.