ASOS vs Chegg Which Is Superior?

ASOS and Chegg are two prominent companies in the retail and education technology sectors, respectively. ASOS is a popular online retailer known for its trendy fashion offerings, while Chegg provides a range of educational services and materials to students. Both companies have experienced fluctuations in their stock prices due to various market factors and industry trends. This comparison will analyze the performance of ASOS and Chegg stocks, considering factors such as financials, growth potential, and market positioning.

ASOS or Chegg?

When comparing ASOS and Chegg, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between ASOS and Chegg.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. ASOS has a dividend yield of -%, while Chegg has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. ASOS reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, Chegg reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with ASOS P/E ratio at -1.80 and Chegg's P/E ratio at -0.30. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. ASOS P/B ratio is 0.72 while Chegg's P/B ratio is 0.52.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, ASOS has seen a 5-year revenue growth of 0.17%, while Chegg's is 1.17%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with ASOS's ROE at -33.38% and Chegg's ROE at -75.83%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $4.71 for ASOS and $1.74 for Chegg. Over the past year, ASOS's prices ranged from $4.11 to $5.89, with a yearly change of 43.31%. Chegg's prices fluctuated between $1.48 and $11.48, with a yearly change of 675.68%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.