ASOS vs Apple Which Is More Lucrative?

ASOS and Apple are two prominent companies in the technology and fashion industries, each with a strong presence in the global market. While Apple is known for its innovative products and loyal customer base, ASOS has made a name for itself as a leading online retailer for fashion-forward consumers. Both companies have experienced fluctuations in their stock performance over the years, with Apple's stock price showing resilience and stability, while ASOS has faced challenges amidst changing consumer trends. This comparison will analyze the strengths and weaknesses of both companies in the stock market.

ASOS or Apple?

When comparing ASOS and Apple, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between ASOS and Apple.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. ASOS has a dividend yield of -%, while Apple has a dividend yield of 0.41%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. ASOS reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, Apple reports a 5-year dividend growth of -19.56% year and a payout ratio of 16.25%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with ASOS P/E ratio at -1.84 and Apple's P/E ratio at 39.31. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. ASOS P/B ratio is 0.88 while Apple's P/B ratio is 64.69.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, ASOS has seen a 5-year revenue growth of 0.17%, while Apple's is 0.82%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with ASOS's ROE at -43.49% and Apple's ROE at 137.87%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $4.90 for ASOS and $242.08 for Apple. Over the past year, ASOS's prices ranged from $4.11 to $5.89, with a yearly change of 43.31%. Apple's prices fluctuated between $164.08 and $244.63, with a yearly change of 49.09%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.