ASICS vs On Which Is a Better Investment?

ASICS and On are two prominent athletic footwear companies known for their innovation and high-performance products. ASICS, founded in Japan in 1949, focuses on creating supportive and durable shoes for runners and athletes. On, a Swiss-based company founded in 2010, is known for their unique design and emphasis on cushioning and comfort. Both brands have loyal followers and offer a range of options for various athletic pursuits, making them popular choices among athletes and fitness enthusiasts.

ASICS or On?

When comparing ASICS and On, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between ASICS and On.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. ASICS has a dividend yield of 0.01%, while On has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. ASICS reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, On reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with ASICS P/E ratio at 42.08 and On's P/E ratio at 136.10. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. ASICS P/B ratio is 8.86 while On's P/B ratio is 13.69.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, ASICS has seen a 5-year revenue growth of -0.62%, while On's is 5.35%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with ASICS's ROE at 23.36% and On's ROE at 10.70%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $19.94 for ASICS and $56.53 for On. Over the past year, ASICS's prices ranged from $7.26 to $22.00, with a yearly change of 202.93%. On's prices fluctuated between $25.78 and $60.12, with a yearly change of 133.20%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.