Apple vs Jumia Technologies Which Is More Promising?

Apple and Jumia Technologies are two major players in the technology sector, but they offer very different investment opportunities. Apple, a global giant in the consumer electronics market, is known for its strong brand loyalty and consistent revenue growth. On the other hand, Jumia Technologies is an e-commerce platform focused on the African market, offering high growth potential but also higher risk. Investors must weigh the stability of Apple against the potential for growth with Jumia Technologies when deciding where to invest.

Apple or Jumia Technologies?

When comparing Apple and Jumia Technologies, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Apple and Jumia Technologies.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Apple has a dividend yield of 0.44%, while Jumia Technologies has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Apple reports a 5-year dividend growth of -19.56% year and a payout ratio of 16.25%. On the other hand, Jumia Technologies reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Apple P/E ratio at 36.42 and Jumia Technologies's P/E ratio at -4.69. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Apple P/B ratio is 59.94 while Jumia Technologies's P/B ratio is 4.43.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Apple has seen a 5-year revenue growth of 0.82%, while Jumia Technologies's is -0.21%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Apple's ROE at 137.87% and Jumia Technologies's ROE at -161.50%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $224.27 for Apple and $3.68 for Jumia Technologies. Over the past year, Apple's prices ranged from $164.08 to $237.49, with a yearly change of 44.74%. Jumia Technologies's prices fluctuated between $2.68 and $15.04, with a yearly change of 461.19%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.