Apple vs BlackBerry Which Outperforms?

Apple and BlackBerry are two prominent players in the technology industry with a long-standing rivalry. Both companies have seen fluctuations in their stock prices over the years, driven by factors such as product launches, earnings reports, and market trends. While Apple remains a powerhouse with a strong brand and a loyal customer base, BlackBerry has struggled to keep up with the ever-evolving tech landscape. Investors often compare the two companies' stocks to determine which one may offer better returns in the long run.

Apple or BlackBerry?

When comparing Apple and BlackBerry, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Apple and BlackBerry.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Apple has a dividend yield of 0.4%, while BlackBerry has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Apple reports a 5-year dividend growth of -19.56% year and a payout ratio of 16.25%. On the other hand, BlackBerry reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Apple P/E ratio at 40.10 and BlackBerry's P/E ratio at -12.12. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Apple P/B ratio is 66.01 while BlackBerry's P/B ratio is 2.28.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Apple has seen a 5-year revenue growth of 0.82%, while BlackBerry's is -0.35%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Apple's ROE at 137.87% and BlackBerry's ROE at -17.88%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $245.34 for Apple and $2.78 for BlackBerry. Over the past year, Apple's prices ranged from $164.08 to $248.21, with a yearly change of 51.27%. BlackBerry's prices fluctuated between $2.01 and $4.44, with a yearly change of 120.90%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.