Apple vs ASOS

Apple Inc. (AAPL) and ASOS PLC (ASOMY) are two renowned companies in the technology and retail sectors respectively. Apple is a leading multinational technology company, known for its innovative products such as the iPhone, iPad, and MacBook. On the other hand, ASOS is a popular online fashion and cosmetics retailer, catering primarily to the youth market. Both stocks have shown impressive growth over the years, attracting investors with their strong performance and market presence. This comparison aims to analyze the differences and similarities between these two stocks to help investors make informed decisions.

Apple or ASOS?

When comparing Apple and ASOS, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Apple and ASOS.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Apple has a dividend yield of 0.42%, while ASOS has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Apple reports a 5-year dividend growth of -19.56% year and a payout ratio of 14.90%. On the other hand, ASOS reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Apple P/E ratio at 35.06 and ASOS's P/E ratio at -1.99. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Apple P/B ratio is 53.59 while ASOS's P/B ratio is 0.80.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Apple has seen a 5-year revenue growth of 0.82%, while ASOS's is 0.17%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Apple's ROE at 147.15% and ASOS's ROE at -33.38%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $232.37 for Apple and $5.40 for ASOS. Over the past year, Apple's prices ranged from $164.08 to $237.49, with a yearly change of 44.74%. ASOS's prices fluctuated between $4.11 and $5.89, with a yearly change of 43.31%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.