AMP vs Fluent

AMP and Fluent stocks are two prominent companies in the financial sector that offer investors the opportunity to invest in various markets. AMP, an Australian financial services company, provides services such as superannuation, investment management, and insurance. Fluent stocks, on the other hand, focus on providing innovative solutions for trading and investing in global markets. Both companies have their strengths and weaknesses, making them attractive options for investors looking for diverse investment opportunities.

AMP or Fluent?

When comparing AMP and Fluent, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between AMP and Fluent.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. AMP has a dividend yield of 3.22%, while Fluent has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. AMP reports a 5-year dividend growth of 0.00% year and a payout ratio of 103.31%. On the other hand, Fluent reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with AMP P/E ratio at 29.20 and Fluent's P/E ratio at -0.90. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. AMP P/B ratio is 0.95 while Fluent's P/B ratio is 1.75.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, AMP has seen a 5-year revenue growth of -0.67%, while Fluent's is 0.11%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with AMP's ROE at 3.19% and Fluent's ROE at -169.49%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $0.66 for AMP and $2.82 for Fluent. Over the past year, AMP's prices ranged from $0.58 to $0.87, with a yearly change of 50.00%. Fluent's prices fluctuated between $2.31 and $4.80, with a yearly change of 107.79%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.