AMP vs Firefly Which Is More Lucrative?

AMP and Firefly stocks are two popular investment options for those looking to diversify their portfolio. Both companies operate in the financial services sector and have promising growth potential. AMP is a well-established financial services company with a strong track record of delivering consistent returns to investors. Firefly, on the other hand, is a newer player in the market but has been gaining attention for its innovative approach to financial services. Investors should carefully consider the potential risks and rewards of each stock before making a decision.

AMP or Firefly?

When comparing AMP and Firefly, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between AMP and Firefly.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. AMP has a dividend yield of 2.98%, while Firefly has a dividend yield of 2.44%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. AMP reports a 5-year dividend growth of 0.00% year and a payout ratio of 103.31%. On the other hand, Firefly reports a 5-year dividend growth of 20.11% year and a payout ratio of 54.56%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with AMP P/E ratio at 32.63 and Firefly's P/E ratio at 22.40. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. AMP P/B ratio is 1.06 while Firefly's P/B ratio is 8.16.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, AMP has seen a 5-year revenue growth of -0.67%, while Firefly's is 1.05%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with AMP's ROE at 3.19% and Firefly's ROE at 35.42%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $0.66 for AMP and kr184.00 for Firefly. Over the past year, AMP's prices ranged from $0.58 to $0.94, with a yearly change of 62.07%. Firefly's prices fluctuated between kr154.00 and kr238.00, with a yearly change of 54.55%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.