Amazon.com vs Sonder Which Is More Lucrative?

Amazon.com and Sonder stocks are two popular investment options in the e-commerce and hospitality industries, respectively. Amazon.com, the e-commerce giant, has continuously seen growth in revenue and market share, making it a favorite among investors. On the other hand, Sonder, a tech-driven hospitality company, aims to disrupt the traditional hotel industry with its unique accommodations and customer experience. Both stocks offer investors the opportunity to capitalize on shifts in consumer behavior and technology advancements.

Amazon.com or Sonder?

When comparing Amazon.com and Sonder, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Amazon.com and Sonder.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Amazon.com has a dividend yield of -%, while Sonder has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Amazon.com reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, Sonder reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Amazon.com P/E ratio at 47.90 and Sonder's P/E ratio at -0.21. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Amazon.com P/B ratio is 9.22 while Sonder's P/B ratio is -0.10.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Amazon.com has seen a 5-year revenue growth of 1.33%, while Sonder's is -0.81%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Amazon.com's ROE at 21.82% and Sonder's ROE at 52.59%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $225.86 for Amazon.com and $3.42 for Sonder. Over the past year, Amazon.com's prices ranged from $144.05 to $231.20, with a yearly change of 60.50%. Sonder's prices fluctuated between $0.88 and $10.50, with a yearly change of 1093.18%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.