Altria vs Xerox Which Is More Attractive?

Altria and Xerox are two prominent companies in the stock market, each with its own unique characteristics and potential for growth. Altria, a leading tobacco company, has faced challenges in recent years due to declining smoking rates, but has diversified its portfolio through investments in vaping and cannabis. On the other hand, Xerox, a renowned technology company, has focused on innovation and digital transformation to stay competitive in a rapidly changing market. Investors are constantly evaluating the potential of both Altria and Xerox stocks to make informed decisions about their investments.

Altria or Xerox?

When comparing Altria and Xerox, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Altria and Xerox.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Altria has a dividend yield of 9.23%, while Xerox has a dividend yield of 11.17%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Altria reports a 5-year dividend growth of 5.06% year and a payout ratio of 66.57%. On the other hand, Xerox reports a 5-year dividend growth of 0.00% year and a payout ratio of -10.35%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Altria P/E ratio at 9.01 and Xerox's P/E ratio at -0.82. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Altria P/B ratio is -26.72 while Xerox's P/B ratio is 0.85.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Altria has seen a 5-year revenue growth of 0.11%, while Xerox's is 0.17%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Altria's ROE at -271.77% and Xerox's ROE at -59.05%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $53.82 for Altria and $8.82 for Xerox. Over the past year, Altria's prices ranged from $39.25 to $55.05, with a yearly change of 40.25%. Xerox's prices fluctuated between $8.02 and $19.78, with a yearly change of 146.63%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.