Alaska Air vs JetBlue Airways Which Is More Favorable?

Alaska Air Group Inc. and JetBlue Airways Corporation are two prominent players in the airline industry, both offering unique investment opportunities for potential shareholders. Alaska Air Group Inc. operates as a major airline carrier serving destinations in the United States, Canada, and Mexico, while JetBlue Airways Corporation focuses on providing low-cost, domestic and international travel options. Analyzing the performance and growth prospects of these two companies can provide valuable insights for investors looking to capitalize on the aviation sector.

Alaska Air or JetBlue Airways?

When comparing Alaska Air and JetBlue Airways, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Alaska Air and JetBlue Airways.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Alaska Air has a dividend yield of -%, while JetBlue Airways has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Alaska Air reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, JetBlue Airways reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Alaska Air P/E ratio at 24.52 and JetBlue Airways's P/E ratio at -2.86. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Alaska Air P/B ratio is 1.76 while JetBlue Airways's P/B ratio is 0.92.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Alaska Air has seen a 5-year revenue growth of 0.22%, while JetBlue Airways's is 0.18%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Alaska Air's ROE at 7.67% and JetBlue Airways's ROE at -30.20%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $62.17 for Alaska Air and $7.03 for JetBlue Airways. Over the past year, Alaska Air's prices ranged from $32.62 to $65.62, with a yearly change of 101.16%. JetBlue Airways's prices fluctuated between $4.50 and $8.07, with a yearly change of 79.33%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.