ADT vs Fluent Which Is More Profitable?

ADT and Fluent are two companies in the stocks market that offer different opportunities for investors. ADT is a leading provider of security and automation solutions, while Fluent is a customer acquisition platform that connects brands with consumers through data-driven marketing strategies. Both companies have seen fluctuations in their stock prices, making them attractive options for investors looking to diversify their portfolios. Understanding the strengths and weaknesses of each company can help investors make informed decisions about where to allocate their funds.

ADT or Fluent?

When comparing ADT and Fluent, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between ADT and Fluent.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. ADT has a dividend yield of 2.7%, while Fluent has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. ADT reports a 5-year dividend growth of 0.00% year and a payout ratio of 18.54%. On the other hand, Fluent reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with ADT P/E ratio at 7.55 and Fluent's P/E ratio at -1.62. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. ADT P/B ratio is 1.72 while Fluent's P/B ratio is 2.26.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, ADT has seen a 5-year revenue growth of -0.11%, while Fluent's is 0.11%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with ADT's ROE at 23.30% and Fluent's ROE at -100.36%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $7.34 for ADT and $2.70 for Fluent. Over the past year, ADT's prices ranged from $6.02 to $8.25, with a yearly change of 37.04%. Fluent's prices fluctuated between $2.31 and $4.80, with a yearly change of 107.79%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.