China Fortune Financial Group Limited, an investment holding company, provides securities, insurance brokerage, asset management, margin and corporate finance, and money lending services in Hong Kong. The company operates through Securities Brokerage and Margin Financing, Corporate Finance, Money Lending, Consultancy and Insurance Brokerage, and Asset Management segments. It offers brokerage services, including securities dealing, margin financing, securities placing and underwriting businesses; account opening, deposit and withdrawal; and internet trading services. The company also provides IPO sponsor and advisory; financial advisory and independent financial advisory; compliance advisory; and other services. In addition, it offers property mortgage, share pledge, corporate loan, personal loan, and various types of lending services; asset management and advisory services; and management of financial investments. Further, the company provides wealth management services, which include medical, critical illness, and accident and disability protection; life protection; term and universal life plan; investment-linked assurance schemes; home, oversea student, pleasure craft, travel, domestic helper, mortgage fire, pet, motor, working holiday, contractors all risks, employee benefits, and business insurance; employee compensation; and mandatory provident fun schemes. The company was formerly known as China Fortune Group Limited and changed its name to China Fortune Financial Group Limited in September 2011. China Fortune Financial Group Limited is headquartered in Central, Hong Kong.